Why your team doesn’t care like you do

Published about 22 hours ago • 3 min read

Hello Reader,

1. A quick word from Zach

A lot of owners assume their team doesn’t care enough. Seriously, I hear this question all the time: "how do I get my team to care as much as I do?"

Sometimes, it's an issue of having the wrong people on your team. But more often, it's that the team has never been given a mission clear enough to understand, remember, and act on.

2. Something worth reading

In this article I wrote a while back, I explain why vague mission statements create confusion, wasted effort, and teams that stay busy without knowing what winning looks like. A useful mission gives your people clear objectives, a deadline, and a reason the work matters - so they can stop guessing and start moving together with conviction.

3. Something worth thinking about

“

Where there is no prophetic vision the people cast off restraint, but blessed is he who keeps the law.

~ Proverbs 29:18

People need more than tasks. They need clear direction, a reason the work matters, and a shared understanding of where they’re going. This proverb is ultimately about God’s revealed truth, but it also reminds leaders that confusion grows wherever clarity is absent.

4. Something worth trying

Your team can’t rally around a mission that only exists in your head.

The Mission Statement Builder will help you define two or three measurable priorities, choose a meaningful deadline, and clarify why the work matters. You’ll finish with a clear one-page mission statement you can share with your team.

Build your mission statement now.

That's all for now.

To thriving,

Zach Wise

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What is "Dear Sam", anyway? This column started with a real person — a friend and client named Sam. I write each issue with him in mind, and with you in mind, too.

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