Not all businesses grow at the same speed

Published about 2 months ago • 3 min read

Dear ~~Sam~~ Reader,

1. A quick word from Zach

One of the easiest ways to get discouraged in business is to assume every kind of work should produce results on the same timeline. But some businesses solve immediate pain, while others require a much longer runway of trust before the fruit shows up.

2. Something worth listening to

If this issue resonates with you, John Maxwell’s Discipline Keeps You Growing is worth your time. It reinforces a simple but important truth: lasting growth is usually built by disciplined, repeated action over a long period of time. That fits especially well for anyone in trust-first work, where momentum often comes slower than you hoped, but steady faithfulness still matters.

3. Something worth thinking about

“

I have worked my butt off for 25 years....now I am ‘An Overnight Success’

~ Dave Ramsey

4. Something worth trying

Take 15 minutes this week and work through these 3 questions:

Name the kind of problem you solve
Is your work more pain-first or trust-first? Are people actively looking for help today, or do they first need to be convinced the problem is worth solving?
Examine your expectations
Does your current timeline actually fit the kind of trust your work requires? If you’re building in a trust-first space, you may not be behind - you may simply be in a longer cycle than you expected.
Audit your sales process
Is the way you market and sell aligned with the kind of business you actually have? A pain-first offer may need clarity and urgency. A trust-first offer may need repeated presence, patient education, and consistent value over time.

That's all for now.

To thriving,

Zach Wise

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What is "Dear Sam", anyway? This column started with a real person — a friend and client named Sam. I write each issue with him in mind, and with you in mind, too.

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