Stop making sales weird

Published 5 days ago • 2 min read

Hi Reader,

1. A quick word from Zach

Most leaders I coach don’t mind serving people. They just hate the feeling of selling.

And I get it. Nobody wants to be pushy, manipulative, or “that guy.”

But there’s a shift that’s been clarifying for me lately: if what you offer genuinely makes someone’s life better, it’s service to offer it.

If selling feels gross, it’s probably because you’re making it about you.

This week, let’s make it about them - and watch how that changes everything.

2. Something worth reading

In Business Made Simple, Donald Miller reinforces one of the most freeing shifts in sales: your customer is the hero, not you. When you see yourself as the guide, selling becomes an act of service - you’re helping them get what they want and overcome the problem that’s keeping them stuck.

3. Something worth thinking about

“

Nearly every human being is looking for a guide (or guides) to help them win the day.

~ Donald Miller

That's it from me this week.

P.S. Has Dear Sam sparked a shift in your life or your business lately?

I'd love to feature your story in an upcoming issue - whether it's one big win, or a lesson learned the hard-way. Hit reply and let me know if you have something to share!

To thriving,

Zach Wise

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What is "Dear Sam", anyway? This column started with a real person — a friend and client named Sam. I write each issue with him in mind, and with you in mind, too.

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